According to published minutes, Mad River Glen’s early season revenue was down significantly over prior years. Mad Card (the resort’s affinity card) were off by 18% and season pass sales were down by 12%.
Mad River’s season pass price increases were the highest in the industry at 15% and the resulting per-unit number is down significantly. Combined, Mad River missed it’s budgetary numbers by over $100,000.
In addition, Mad River voted to increase the per-share cost to $2,000. This is down from the widely reported $2,500 which was shown to adversely affect prospective share sales. The mountain also voted to decrease the price at which shares would be redeemed to $1,200. Due to Mad River’s precarious cash postion, they have failed to honor requests to redeem shares. A backlog of shares are waiting to be redeemed once the mountain chooses to redeem shares.
Glynda McKinnon who was sheperding the fundraising activities was fired due to slow progress on the fundraising front.
With respect to the agreement with the Preservation Trust of Vermont, Mad River is obligated to pay a minimum amount of $309,000 ($39,000 for the poison-pill Covenant’s cost and $270,000 for fundraising). The mountain planns on borrowing under it’s existing line of credit with the Northfield Savings Bank to fulfill the Preservation Trust of Vermont’s requirement.
In other news, the mountain has laid off employees due to poor weather. The forecast looks promising for the next several days.